RADICAL TRANSPARENCY

  • by Chao Zhao
The Problem The precious metal weight and value are almost never disclosed. This lack of transparency is what enables modern jewelry brands to earn up to 80% of the original purchase price as revenue and is why modern jewelry fails to maintain its value. The Menē Difference Menē jewelry is sold by the gold and platinum plus a transparent design and manufacturing premium. This premium is approximately 30% of the precious metal value each day. The result: a $500 Menē ring will have at least $350 in gold or platinum value at the time of purchase while $150 is the revenue earned by Menē. $500 RING COMPARISON $385 Gold Value$115 Other Costs $385 Other Costs$115 Gold Value Others
Tagged with: gold ring summer
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